No more empty words. Get real.

Tackling culture can feel like trying to put your arms around a cloud. A good place to start is to capture what yours is like on a great day, and then create the conditions that allow more of those days to happen.


Bring your values to life.

They should be credible, memorable and inspiring. Most of all, they should have consequences.


Cut from the same cloth.

Everything you do with your people should reinforce the culture you want to create.


Hold leaders’ feet to the fire.

Get leaders to exemplify a handful of behaviours that matter.


Engage with your people.

Make them want to create the culture you need.


Master change.

Show leaders and managers how to help people adjust to a new set of norms.


Stay on track.

Measure progress deftly and regularly.



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